Launching first in NYC

Last Minute,
Beautifully.

Whim delivers thoughtful gifts from local boutiques across NYC — in minutes.

What is Whim?

Beautiful gifts from local boutiques, delivered to your door.

For birthdays, host gifts, thank‑yous, and everything in between.

How it works

Gifting, reimagined.

Shop local boutiques

Discover gifts, flowers, beauty, and home goods from the shops you actually want to support.

Send in minutes

Birthday tonight? Dinner invite? Whim makes last-minute feel intentional.

Make it thoughtful

Every gift is wrapped beautifully and delivered by our courier — personal, not rushed.

Made for New York

NYC's best-kept shops, now at your fingertips.

Whim partners with local boutiques across Manhattan, Brooklyn, and beyond to bring you curated gifts that feel personal.

Boyar Gifts

Big Night

Boy Smells

Frankies Bikinis

LESET

Little Words Project

Rocksbox

SET Active

Wanderlust + Co

Rowing Blazers

Pink Chicken

Mure + Grand